During this time of the year, my thoughts, as I’m sure yours do, often turn to red, ripe tomatoes. So, I was more than pleased to take up Vitriola’s suggestion of Bud Light Chelada, a beer containing: Clamato, salt, lime flavoring, and, rumor has it, some actual beer. Friends, this could very well be the fight of my life.

So, goodbye, everyone!! I’m disappearing into Tomato World one last time.

BEER: Bud Light chelada

everyone wrote:
What, more tomatoes?


I know, right? No tomato-based complaining, please. Besides, Pinback wouldn’t want you to bitch.

Anheuser-Busch wrote:
This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager, Anheuser-Busch, Inc. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It’s la combinación perfecta!

With an info blurb mentioning “Latino love” and having a can where almost every word slapped across it is in Spanish, I have a sneaky suspicious I’m not AB’s target audience. Even choosing Bud Light Chelada could’ve proved to be disatrous, as I wasn’t entirely positive it was available in my area. Thankfully, my local gasoline purveyor delivered the goods, or, at least, had said goods for sale in 24 ounce, big-ass cans. Mose down at the Shell station even said it was “a fine seller”. No, Mose, you’re the fine seller. He also took the opportunity to recommend Schlitz High Gravity V.S.L, but that’ll have to wait for another time.

FD&C Red Dye #40, in terms of appearance, with a fizzy, pinkish head on top, it’s simply far too cheery-looking to raise much of a fuss. What harm could a Strawberry Shortcake-hued brew really do?

In terms of aroma and flavor, this concoction is somewhat akin to a thin tomato soup. Yeah, that’s certainly one way of putting it, but it’s not just any thin tomato soup we’re dealing with. Throw in some vegetable stock, a questionably high amount of celery salt, a few hearty squirts of premium ketchup, a pinch of salt, a splash of light beer, and you’ll be on the right track. A hint of lime adds a tiny hit of acidity. Mercifully, I don’t pick up any clams. The beer finishes with a watery flourish and an all-too-telling Latino wink.

“I’ve just sucked one year of your life away.” –Count Rugen

Once, while attending the Great American Beer Festival some years ago, I had a chance to meet Michael Jackson, the Beer Hunter, the celebrated author of many a beer book. During a brief exchange, he gave me this snippet of advice: “When it comes to new beer styles, Gerrit, you’ve got to grow and become more open-minded; accept tomatoes, maybe even embrace tomatoes.” At the time, I dismissed the comment, thoroughly sure that his advanced age and decades of getting soused had rendered him completely senile.

Looking back, though… maybe he was on to something. No hard feelings, Michael, right?

Overall, Bud Light Chelada isn’t as entirely foul or offensive as one might rightly imagine it to be. I didn’t once spit up on myself! I never once accused it of being a life-altering nightmare! That being said, I don’t see myself returning to this one anytime soon. In fact, you had all better cherish this one final trip to Tomato World, because that’s pretty much it for the tomato beers.

Though, while I may be fresh out of tomato beers this is hardly the end. I’m happy to report there is an endless array of beers left to bore you with, and, after having braved the perils of Tomato World, let me be the first to say: there’s nowhere to go but up, baby!!