by Casual Observer » Thu Apr 20, 2023 12:18 am
Thanks for the Jira intro Jonsey! I'll follow up with Salesforce.
Blue, one of the first questions you asked me when we first started talking about the possibility of working together again was "what's a CRM" which is a great question.
Salesforce is the biggest and oldest CRM on the market. We used it a bit at the party office (celebrating a beautiful bubble pop and a startup burning like a meteor to the ground).
Salesforce, like all CRMs is just a user interface on top of a database. Salesforce is still pretty much the same interface as when we used it 20 years ago except they re-skinned it using the REACT framework which allows drag and drop and auto page updates.
It's a tool where salespeople including sales engineers (are supposed to) update all their leads, contacts, opportunities, and Proof of Concepts (next post). You can import leads, contacts, and record activities and set future tasks. It's just as cumbersome now as it was back then except more complicated to set up and automate.
Almost every company of any size has Salesforce and you only need to know two things about it: salesfolk hate the work to update and companies pay lots of money to integrate and automate it.
Enter a whole ecosystem of solutions that integrated with Salesforce (which was the plan 10 years ago when Salesforce decided to "become a platform") to make it easier to work with Salesforce. Provarity is one of those. It uses Syncari to integrate and automate Salesforce, very advanced.
Other types include Sequencers/Cadencers like apollo, outreach, Salesloft, etc.
Salesforce's problem, why their stock is tanking, is their partner layer is able to replace them for a lot of use cases, including running a proof of concept and SDRing which is what we're talking about.
Thanks for the Jira intro Jonsey! I'll follow up with Salesforce.
Blue, one of the first questions you asked me when we first started talking about the possibility of working together again was "what's a CRM" which is a great question.
Salesforce is the biggest and oldest CRM on the market. We used it a bit at the party office (celebrating a beautiful bubble pop and a startup burning like a meteor to the ground).
Salesforce, like all CRMs is just a user interface on top of a database. Salesforce is still pretty much the same interface as when we used it 20 years ago except they re-skinned it using the REACT framework which allows drag and drop and auto page updates.
It's a tool where salespeople including sales engineers (are supposed to) update all their leads, contacts, opportunities, and Proof of Concepts (next post). You can import leads, contacts, and record activities and set future tasks. It's just as cumbersome now as it was back then except more complicated to set up and automate.
Almost every company of any size has Salesforce and you only need to know two things about it: salesfolk hate the work to update and companies pay lots of money to integrate and automate it.
Enter a whole ecosystem of solutions that integrated with Salesforce (which was the plan 10 years ago when Salesforce decided to "become a platform") to make it easier to work with Salesforce. Provarity is one of those. It uses Syncari to integrate and automate Salesforce, very advanced.
Other types include Sequencers/Cadencers like apollo, outreach, Salesloft, etc.
Salesforce's problem, why their stock is tanking, is their partner layer is able to replace them for a lot of use cases, including running a proof of concept and SDRing which is what we're talking about.