by Flack » Tue Jul 05, 2011 7:11 am
Hmm. Let's brainstorm.
I suppose the first thing I would do is go after the people you know that write reviews (one of which is me). I'd track down all the people that wrote reviews for the IntroComp and the big fall IF Comp and e-mail them all and ask for reviews.
This is an idea that I'm not sure applies to you, maybe it does and maybe it doesn't, but whenever you create X about Y, that really gives you three demographics to advertise to (bear with me). For example, if you make a movie about UFOs, while the ideal demographic is "movie fans who are interested in UFOs," you've also got movie fans, and UFO fans. In that scenario, you might advertise your UFO movie in UFO circles.
So for Crypto (and again, maybe this is a stretch) you've got "text adventure fans who are into Cryptozoology" (a niche almost as narrow as a book written about people who grew up calling Commodore 64 BBSes ... and maybe narrower!), but you've also got fans of text adventures, and fans of cryptozoology. Maybe hit up some bigfoot forums or something and post an ad? I dunno, maybe it's a stretch and maybe those guys aren't into IF.
Here's another idea. Write up a really good press release type thing and start submitting it to game news sites. I'm telling you, those places are starving for news stories. They have to post news updates every day, several times a day. The less editing the press release needs, the better. Just write up a thing about how your game has been released and that it's free for download and ... hmm ... definitely mention how it combined classic IF and RPG elements, and has pictures and music and that it's free. A quick blurb from Kotaku or one of those sites could double your downloads overnight.
Speaking of media, you could e-mail Earl from Retrobits (the guy who interviewed me) and tell him about your game and ask if he would like to interview you and do a podcast. At least once a month people buy my book and tell me they heard about it from the Retrobits interview I did 4 years ago. That's one cool thing about the Internet ... shit lives forever.
I read about this type of marketing once in a book ... you could make up some little 1/4 page ads for your game, maybe just the cover of the DVD, and then go down to the public library and stick them in Bigfoot/Crypto books. I don't know if the payoff would be worth it, but how awesome would it be if you were a kid and you opened up a library book and found an ad for a free game?
Personally if it were me and I had the bail money available I'd fake a Bigfoot sighting and then write the name of the game on your back.
Hmm. Let's brainstorm.
I suppose the first thing I would do is go after the people you know that write reviews (one of which is me). I'd track down all the people that wrote reviews for the IntroComp and the big fall IF Comp and e-mail them all and ask for reviews.
This is an idea that I'm not sure applies to you, maybe it does and maybe it doesn't, but whenever you create X about Y, that really gives you three demographics to advertise to (bear with me). For example, if you make a movie about UFOs, while the ideal demographic is "movie fans who are interested in UFOs," you've also got movie fans, and UFO fans. In that scenario, you might advertise your UFO movie in UFO circles.
So for Crypto (and again, maybe this is a stretch) you've got "text adventure fans who are into Cryptozoology" (a niche almost as narrow as a book written about people who grew up calling Commodore 64 BBSes ... and maybe narrower!), but you've also got fans of text adventures, and fans of cryptozoology. Maybe hit up some bigfoot forums or something and post an ad? I dunno, maybe it's a stretch and maybe those guys aren't into IF.
Here's another idea. Write up a really good press release type thing and start submitting it to game news sites. I'm telling you, those places are starving for news stories. They have to post news updates every day, several times a day. The less editing the press release needs, the better. Just write up a thing about how your game has been released and that it's free for download and ... hmm ... definitely mention how it combined classic IF and RPG elements, and has pictures and music and that it's free. A quick blurb from Kotaku or one of those sites could double your downloads overnight.
Speaking of media, you could e-mail Earl from Retrobits (the guy who interviewed me) and tell him about your game and ask if he would like to interview you and do a podcast. At least once a month people buy my book and tell me they heard about it from the Retrobits interview I did 4 years ago. That's one cool thing about the Internet ... shit lives forever.
I read about this type of marketing once in a book ... you could make up some little 1/4 page ads for your game, maybe just the cover of the DVD, and then go down to the public library and stick them in Bigfoot/Crypto books. I don't know if the payoff would be worth it, but how awesome would it be if you were a kid and you opened up a library book and found an ad for a free game?
Personally if it were me and I had the bail money available I'd fake a Bigfoot sighting and then write the name of the game on your back.