Jolt Country

"honey, I think you need to 'plump' your face, you have fine lines"-me
"Duh, I'm approaching 40"-my husband
"Don't you want to look pretty for me anymore?"-me
"Nah, I've given up"-my husband
"Eh, at least you're taking care of your body, but seriously, the commercial says you need to do something about you're wrinkles"-me

They will say anything to guilt you into buying stuff. Quick! Kill the television. Actually, I watch the ads with the sound off and analyze stuff like the target audience the advertisers are trying to reach.

In all my years of having to watch TV ads I noticed that health products have stuck to the same basic plot formula. (If you can actually call a commercial having a plot) I guess it must work.

1] Consumer with a problem: 8 to 10 seconds

2] Helpful friend/spouse shows consumer a solution product: 3 to 8 seconds

3] Cut away to the product features: 5 seconds

4] Consumer is all better: 8 seconds

Note: These times are for reference only and do not necessarily add up to 30 seconds for those that need to count such things..


THE
RIVETING TELEVISION
AARDVARK

It's 2016. People still watch TV?

RealNC wrote:It's 2016. People still watch TV?

From MarketingCharts.com:

"For example, among the total 18-24 population, weekly live TV viewing averaged 15 hours and 11 minutes per week in Q4 2015, while DVR and time-shifted TV viewing averaged 1 hour and 11 minutes per week."

Teens (12-17) watched 15 hours and 36 minutes of traditional TV per week in Q4, a rather large 14.5% drop year-over-year and a 29.8% contraction from 2011;

Older Millennials (25-34) watched 23 hours and 12 minutes per week in Q3, a 6.7% decrease year-over-year and a 22.5% drop from 2011;

Gen Xers (35-49) watched 31 hours and 25 minutes per week, just a 3% decrease year-over-year and an 8.3% contraction from 2011;

Adults aged 50-64 watched 42 hours and 59 minutes per week, a 1.1% increase year-over-year a 1.7% rise from Q4 2011;

Adults aged 65 and older watched 50 hours and 53 minutes per week, up 1.8% from the previous year and up almost 8% from 2011.

So... yes.

Millenials and Genexers are watching about a day a week of TV? I wonder if the average in binge watching entire seasons of shows..m

I remember the Ax commercials most prominently from my teen years, and just recently the masterminds behind it revealed how they targeted it. Specially, they broke male down into the following:

The Predator -- He takes advantage of drunk girls, and lies about his job and where he lives

Natural Talent -- Athletic, smart, and confident. He doesn't need to lie to score

Marriage Material -- Humble and respectful, he's the sort of guy you want to bring home to Mom and Dad

Always the Friend -- He always hits that glass ceiling

The Insecure Novice -- He has absolutely no clue what he's doing, and things get awkward fast -- the geeks and nerds

The Enthusiastic Novice -- He has absolutely no clue what he's doing, but he's outgoing and tries valiantly anyway

And discovered no one was marketing to the last two (and I just had to turn off whatever shitty music playing loaftergirl's Strumbellas link led me to.) So ya... Talk about shallow.

Hulu has commercials

During or after the Strumbellas? Sometimes Youtube is whack.