Here was the key passage:
So, he is still promoting "Keto", but this paragraph highlights perfectly the deadly, ruinous assumption which will always prevent people from reaching their weight-loss goals if they are unable to drop it and discover its ultimate fallacy.You're welcome. It's by far the best all-in-one Keto book there is. If you want to know the story of how assholes have been lying to everyone for the past 70 years, and telling everyone to do completely the wrong thing healthwise, give it a read. I have nothing to prove, I just hate to see people get so lied to for so long and that the #1 way we are told to lose weight is the worst possible way. It explains SO much about why we have been getting fatter and fatter ever since this terrible advice started to spread. I picture you out there sweating your ass off jogging and I think "too bad....".
Of particular note is his description of ruefully imagining me out there "sweating my ass off jogging" (I didn't jog, I did a lot of walking and exercise-biking, but that's beside the point). This was, in his mind, the incorrect alternative to NOT jogging, sitting around, and eating meat and cheese all day. Though my method was inarguably effective, he considers it the "wrong" way, and the reason is that sitting around eating meat and cheese is pleasurable, and "jogging" is not, and here we get to the exact assumption that destroys virtually all weight-loss plans, and which he can never, ever understand. The assumption is that pleasure and happiness are inexorably entangled and intertwined, and there can never be one without the other.
This directly contradicts my experience, and the truth that I've spoken of before, which is that before weight-loss can be achieved and maintained, one must realize the falsity of that relationship, and separate the two. You are generally fat because you achieve happiness from pleasure. Once happiness is disentangled from pleasure, the compulsions which resulted in the weight gain in the first place will naturally dissolve. Jogging instead of eating no longer detracts a single iota of happiness from your life. You will not shake your head thinking "too bad" that you were sweating it out instead of shoving ham into your mouth. The two are EQUAL in terms of your happiness, and thus it is simple to choose the method that works best for you, whichever one it is.
I'm sure Keto works. Cutting calories and exercising also works. There can only be a "wrong way" if you continue to assume that one has a more deleterious effect on your happiness than the other.
And he will always be fat, because he can never let go of this illusion.